[+/-] Ashcroft's name substitutes for obscenity in movie

You're an Ashcroft! No, you're the Ashcroft!:

Imagine hearing that exchange in a movie - you'd think that Hollywood had come up with a crazy new insult. Well, it turns out that some airline passengers watching the Oscar-nominated film "Sideways" on foreign flights are, in fact, hearing "Ashcroft" as a substitute for a certain seven-letter epithet commonly used to denote a human orifice.